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our playground




Identity Based Thinking

Guided from within – instead of controlled from the outside. Over the years, we have made investigations and got some pretty deep insights. Even though our clients were happy with the work we did for them, it felt as if we failed. Every time we recapped our work, we figured we were missing one important indicator of success: the people and our client's culture.

Our founder, Julius Geis, locked himself in a room – with a view – to meditate on it. When he came out, he proposed a unique philosophy which we're calling today: Identity Based Thinking.

Contrary to the mainstream, we don’t start building a strategy – such as a brand positioning – by leaning on external factors. Don’t let the competition dictate what you need to do, neither the market place nor growth figures. Actually, let's forget those factors entirely for now. Sustainable strategic thinking starts at the core of a company – its identity – not on the outside world.

Instead of letting the market place define you, we focus on who you want to be. What makes your company unique? What drives you as a leader? What lights your fire? What are your biggest goals? And last, but not least, how do you plan to live your life, day by day?

We'll guide you through that process, that's what we love to do. As soon as you have answered those questions for yourself and you feel connected to your answers, things get effortless. Because now,  you command a strong, authentic and autonomous identity. Every action you take will be more independent, sustainable and attractive than any standard model made-to-fit for you by an outsider. You will love it!



We guide brands toward their future goals



We craft unique visual identity systems



We bring strategy and design to the real world



our mission



we make change attractive

ON ANY GIVEN MONDAY is a multifaceted brand that navigates business needs into transformative growth over all industries. We identify, simplify and guide – to unique identities in their most powerful ways.

Our passion is to inspire, change cultural habits and expand the
boxes we live in.

Through strategic consulting and creative brand design, we approach your vision creatively and position your brand for a successful future.

concepts of change

Our digital times are dominated by constant transformations. This impacts our daily lives significantly. Everyone experiences change differently, yet it is safe to say that it poses a challenge to our routines, practices and cultures of knowledge.


Lessons learned today might be outdated tomorrow – how to keep track with a fast-paced, overwhelming information culture? Uncertainty and frustration are common results, causing internal processes to grind to a halt.


where oagm starts

According to our mission WE MAKE CHANGE ATTRACTIVE, we go beyond the notion that change is an obstacle that needs to be managed. Instead, we promote concepts that emphasize the creative potential of change and offer strategies to utilize this potential



The freedom to make your own choices is the key to extraordinary work and life results.
— JULIUS GEIS, Founder and CEO
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concepts of change




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