(OAGM) was appointed with the redesign of Elkline’s brand and logo. The concept creation and implementation were driven by the goal to reflect Elkline’s core values and the craftsmanship of their high-quality outdoor apparel.
We set out to reposition the clothing brand Elkline based on a fundamental insight: Positioning a brand means being loyal to your core beliefs and making it shine through strong branding concepts.
We were appointed to design a landing page for Elkline’s HW18/19 collection. The objective: get existing customers excited about the new products and introduce the brand to new customers.
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