There exists an astounding similarity between established political parties and the sports and outdoor industry. It seems as if neither understand certain developments in our societies, resulting in actions (and inaction) that gradually push them towards irrelevance. At this point, we feel, a solution may only be possible if we admit to some hard truths.
According to Globetrotter's own statement the program basically aimes at inviting the customer to " [...] explore and take advantage of the possibilities our community offers". The brand wants to “[...] share memorable experiences with their customers [...], get them ready for the next adventure” and "[...] discover together new horizons [..]
“Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.” - We all know it: The famous quote from the world-renowned fashion designer Karl Lagerfeld, who recently passed away.
Despite the designers’ strong opinion about casual attire, sweatpants, leggings, and sneakers have long become essential garments in our everyday lives, regardless of whether we go shopping, for a walk or to work.
On November 16, 2018, Hamburg-based outdoor-lifestyle brand Elkline introduced its new fall/winter 2019/20 collection together with a new brand design. Concept, design and implementation come from the strategy and design agency On Any Given Monday (OAGM) which has been working closely with Elkline in the past.
Businesses and brands don’t tire of touting their sustainability projects when they want to shine a light on their resource-efficient, future-oriented, and socially responsible companies. Often, they feature in industry magazines which describe in impressive detail why company X won sustainability award Y or certificate Z. Those articles tend to be accompanied by impressive photographs of those glamorous award nights.