May 25: Our Take on the EU's GDPR
Today is the day: May 25.
Over the last couple of weeks, how many emails have you received that asked you to "please confirm your notification settings?”
It seems as if the EU’s General Data Protection Regulation (GDPR) is changing the world of email marketing. In short, the GDPR has been designed by the EU Parliament to harmonize data privacy laws across Europe. It aims to protect and empower all EU citizens' data privacy by increasing the protection of personal data.
With that in mind, the usage of personal data requires the active consent of the party involved and the option to revoke this consent at any time. That is why many companies decided to seek permission for notifications via email.
But honestly: how many of these emails did you read, let alone answer positively? We discussed this topic with our OAGM team, and most of us had the same experience; we deleted almost all those emails, unread. That is why we as OAGM have decided against sending out another email to our contacts and clients to seek their double opt-in.
Instead, we used this new regulation as an opportunity. We cleaned up our database and only kept relevant contacts, and reinforced our relationship with them on a personal level. We think that this is a much more sustainable way of creating a lasting relationship with your clients based on mutual agreement.
What do you think?
If you have any questions or would like to discuss the above in more detail, please contact us.