Coaching and Cultures of Change

Close friends ask unpopular questions, and yet it’s those questions that help you grow. A while ago, a friend of mine pointed my nose at something very fundamental: How does my work – identity-based strategic consulting linked with concepts of change – relate to employee and management coaching? It might seem like an easy question to answer, but I believe it’s worth it to take a closer look. 

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What Does Future Mean To You?

According to an OECD study, the world economy will quadruple by 2050. The reason for this advance can be found at the intersection of science and technology – it’s like a magic pill that creates new growth opportunities for people around the world. And that is fundamentally a good thing – every one of us has the right to develop personally and shape the world and its future to our liking. 

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To Go or Not To Go – That’s The Question

The Oscars of the Sports Industry are around the corner and just as in Hollywood, sports enthusiasts wonder again this year: Who will attend ISPO? Already last year, Burton Snowboards’ announcement that they would not exhibit in the future caused much fanfare. Other long-term partners such as Amer Sports Group and Oberalb Group explained in late 2017 that they, too, would pull out. 

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Smart Business

You can´t stop progress. It is an integral part of our society and will continue to inform our ways of living and living together. This, moreover, rings true for the motor of progress as well – our curiosity and questioning minds, especially regarding technological advances. Companies have increasingly assumed a key function in processes of change as they take on new responsibilities, and thus become role models for policy and law makers as well as political institutions.  

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Customer Service – Marketing or Reality?

Be honest – when was the last time that you experienced good customer service? Perhaps when you called Cox or the Social Security Administration? Be it in Germany or America, customers are more familiar with the music on hold of certain companies than with the names of their representatives. In my personal experience, customer service is simply painful – or can you think of one exceptional company at the top of your head?

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Let's eat spicy!

Whenever we have conversations about the generation dubbed “Millennials”, I hear prejudices of „Baby Boomer“ and „Generation X“ towards that younger generation, nothing more. Voracious consumers of media outlets, detached from reality, aloof and irresponsible – these are just a few of those notions among many negative ideas about them. The fact is, Millennials are different.  

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The future of outdoor retail

At this year´s „Retail’s BIG Show“ in New York City, Sir Richard Branson talked about his own successes and failures in sales, and also imparted his view about the future of retail. At the end of his speech he made sure to drive home his main point: retailers mustn´t miss the opportunity to become an entrepreneur instead of stagnating as “retail space operators.”  

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The term „outdoor“ weakens your brand positioning

“Outdoor” is apparently an English term that has been a successful export into other languages. From a German perspective, this might cause some confusion on the customers´ end. Yet, also in anglophone marketing the term became so contourless that the question arises: what exactly does “outdoor” mean and what does it entail? We all have a rough idea, but can we be more specific?

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Quality – that´s the problem

It won´t stop. Retailers lament certain developments in their sectors, prompted by declining sales and the resulting worries about the future. Their livelihood is at stake. Maybe it is true and the traditional local retail becomes obsolete in times of a digitalized shopping culture? Of course not! That being said, local retailers need to wake up and realize that the problem lies elsewhere and that it is one of quality. 

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One Year Gipfelbuch – Brocken Or Mount Everest? 

At the beginning of this year, the first Gipfelbuch was published in the pre-fair edition of sazSPORT. It’s a column whose mission it is to shake and inspire its readers and encourage them to look optimistically into the future. 2017 was for many the kick-off of a new era. Not only for sazSPORT which re-positioned itself as an industry magazine, but also for many retailers and brands.

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When adventure turns to boredom

Our senses are over stimulated, resulting in boredom. For brand communicators, it means the message is lost or unheard. Customers no longer register communication at all, nor see it as meaningful. What we need to do is differentiate ourselves from each other. The word adventure has to have new meaning. We need to seek the motive and attitude behind it, so it highlights and strengthens the identity of a brand and allows it to rise above the rest, instead of drowning it out.

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Influencer Marketing

B6- wait- what’s B6 again? Oh yeah, that’s where you can find action sports brands. Too bad not much was happening there.

The rebels from the 90s now present themselves dark, noisy, and uniform amid the new ISPO hall concept Polygon.

“We must remain flexible, focused on ROI, open to standards, yet curious,” according to the official ISPO mission statement. Reality check - Hall B6 looks more like the end of the line for action sports.

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Searching for my better self

A recent study conducted in the U.S. by Mordor Intelligence shows that global sales for dietary supplements recently hit the $115 billion-dollar mark - and the market is expected to grow even further in the coming years. In fact, the study predicts an 8.6% increase by 2022. And we are already seeing the results, as life expectancy is expected to rise by 7 years by 2060, according to the “Statistische Bundesamt” (comparable with the US Census Bureau in Germany).

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B6 a.k.a. the end of the line

B6- wait- what’s B6 again? Oh yeah, that’s where you can find action sports brands. Too bad not much was happening there.

The rebels from the 90s now present themselves dark, noisy, and uniform amid the new ISPO hall concept Polygon.

“We must remain flexible, focused on ROI, open to standards, yet curious,” according to the official ISPO mission statement. Reality check - Hall B6 looks more like the end of the line for action sports.

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