One Year Gipfelbuch – Brocken Or Mount Everest?
At the beginning of this year, the first Gipfelbuch was published in the pre-fair edition of sazSPORT. It’s a column whose mission it is to shake and inspire its readers and encourage them to look optimistically into the future. 2017 was for many the kick-off of a new era. Not only for sazSPORT which re-positioned itself as an industry magazine, but also for many retailers and brands.
Both personally and with my business On Any Given Monday, I, too, followed the call of re-structure. For personal reasons, I found myself on Maui, Hawai’i in October 2017. As a result, I was faced with the process of finding our own identity, and our strategic consulting services were thoroughly audited. Today, OAGM works remotely. We have a digital office with no core working hours, and we are a multicultural team located across all continents. This business model has its strengths and weaknesses, but the most important part is that it works for everyone.
As a columnist, I observe and comment on the development and the performance of our industry. This year was full of exciting topics, but the buzzword change was of particular relevance to me: Whether it be the influence of digitization on the structural change or the development of contrasting customer identities – the status quo has changed. This is why I would like to end this year with the following call to action: Be proactive and on the front foot about your change process instead of reactive. It’s worth it! Merry Christmas and Happy New Year!
Julius Geis is a renowned expert in identity-based brand positioning for retailers and manufacturers. As CEO of ON ANY GIVEN MONDAY he consults globally successful brands in the sports, fashion and outdoor industry.