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our playground




Identity Based Thinking

Guided from within – instead of controlled from the outside. Over the years, we have made investigations and got some pretty deep insights. Even though our clients were happy with the work we did for them, it felt as if we failed. Every time we recapped our work, we figured we were missing one important indicator of success: the people and our client's culture.

Our founder, Julius Geis, locked himself in a room – with a view – to meditate on it. When he came out, he proposed a unique philosophy which we're calling today: Identity Based Thinking.

Contrary to the mainstream, we don’t start building a strategy – such as a brand positioning – by leaning on external factors. Don’t let the competition dictate what you need to do, neither the market place nor growth figures. Actually, let's forget those factors entirely for now. Sustainable strategic thinking starts at the core of a company – its identity – not on the outside world.

Instead of letting the market place define you, we focus on who you want to be. What makes your company unique? What drives you as a leader? What lights your fire? What are your biggest goals? And last, but not least, how do you plan to live your life, day by day?

We'll guide you through that process, that's what we love to do. As soon as you have answered those questions for yourself and you feel connected to your answers, things get effortless. Because now,  you command a strong, authentic and autonomous identity. Every action you take will be more independent, sustainable and attractive than any standard model made-to-fit for you by an outsider. You will love it!



We guide brands toward their future goals



We craft unique visual identity systems



We bring strategy and design to the real world