On the misinterpretation of the market, the uprooting of identities, and the true heroes of our time. Updated version.

Language: English
Type of Document: White Paper
Type of format: PDF
Pages: 24 poages PDF, 13 pages E-Pub

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This white paper presents a perspective related to the JULIUS GEIS – BRAND AESTHETE® engagement within the German/European market. All research and collected data in this article are a result of his long years of experience.

"Misunderstanding of outdoor in the European market" was published at SportFachhandel Magazine, at their ISPO 2015 issue. The white paper talks about the changes in the European outdoor sports industry and a critic differentiation the markets existent target groups. Brand Aesthete®, Julius Geis took its curiosity and used it to unfold a new perspective, of a new (neo) outdoor scene. 

A must read for all marketers working for outdoor sports industries in a European context.