SHARK TANK MULTI-CHANNEL

SHARK TANK MULTI-CHANNEL

0.00

Why multi-channel for sports retail doesn’t work.

Language: English
Type of Document: White Paper
Type of format: PDF
Pages: 13 pages

Add To Cart

This white paper is a reflection of the complaints at this years ISPO (2015). The sports industry unanimously complained bitterly about the bad winter, the bad sales figures, and the impending future of their market. Throughout the fair halls, on the podiums and in the specialized trade magazines the "crisis" and new concepts were discussed. There is an ongoing search for concepts for a new upsurge in trade, as well as answers to the price war in the industry and the dominance of the online pure player. Multi-channel strategies were also high on the agenda this year. Multi-channel was discussed as a concept and solution to conduct trade and lead manufacturer's brands to growth and success. 

JULIUS GEIS – BRAND AESTHETE® reflects an opposite, more critical viewpoint in its white paper "Shark Tank Multi-Channel".