Kunden_innen haben heute eine überwältigend große Auswahl im Marken-, Produkte- und Dienstleistungsdschungel. Marken, die aus diesem Potpourri nicht positiv herausragen, überleben langfristig nur selten.
On November 16, 2018, Hamburg-based outdoor-lifestyle brand Elkline introduced its new fall/winter 2019/20 collection together with a new brand design. Concept, design and implementation come from the strategy and design agency On Any Given Monday (OAGM) which has been working closely with Elkline in the past.
Retailers who turn their stores into brands and “third places” can increase their turnover in the long run. Under one crucial condition: You must know your values and make them part of your customers’ experience.
“With the progression of digital transformation and a changing marketing world, questions pile up on the desks of decision makers every day. TUESDAYSubmarine helps as a digital tool to answer those questions.” Julius Geis, Founder
These days, many companies tout their customer service as nothing but excellent. But when you have to make use of their return policy, you soon find out if they meet you at eye level – or if they see your query as a nuisance that shrinks their profit margin.
Thriftiness is deeply entrenched in the German culture. Privately (and on state level, too), many people keep a nest egg in the bank or at home – you just never know when your washing machine has done its final load or if your car lets you down on your way to Tuscany. This German habit of saving money is often criticized internationally with regard to the world economy, and it has birthed the exhibition “Saving – History of a Germany Virtue” at the German Historical Museum in Berlin. But even though Germans like to keep their money close, there is one area they are continuously generous in, and that is donating.
It doesn’t come as a surprise that the retail sector is still suffering from sales losses due to online giants such as Amazon. In the US alone, Amazon recorded more than 94.7 billion online sales – that is 70% of its total revenue, according to eMarketer. Chris Anderson explains in his book “The Long Tail” what those figures mean for the retail sector: it is about time for retail to move away from the classic model of selling only a small number of products and moving toward a system of billions of niche products. Anderson describes the future of retail as “selling less of more.”