There exists an astounding similarity between established political parties and the sports and outdoor industry. It seems as if neither understand certain developments in our societies, resulting in actions (and inaction) that gradually push them towards irrelevance. At this point, we feel, a solution may only be possible if we admit to some hard truths.
According to Globetrotter's own statement the program basically aimes at inviting the customer to " [...] explore and take advantage of the possibilities our community offers". The brand wants to “[...] share memorable experiences with their customers [...], get them ready for the next adventure” and "[...] discover together new horizons [..]
“Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.” - We all know it: The famous quote from the world-renowned fashion designer Karl Lagerfeld, who recently passed away.
Despite the designers’ strong opinion about casual attire, sweatpants, leggings, and sneakers have long become essential garments in our everyday lives, regardless of whether we go shopping, for a walk or to work.
On November 16, 2018, Hamburg-based outdoor-lifestyle brand Elkline introduced its new fall/winter 2019/20 collection together with a new brand design. Concept, design and implementation come from the strategy and design agency On Any Given Monday (OAGM) which has been working closely with Elkline in the past.
Retailers who turn their stores into brands and “third places” can increase their turnover in the long run. Under one crucial condition: You must know your values and make them part of your customers’ experience.
“With the progression of digital transformation and a changing marketing world, questions pile up on the desks of decision makers every day. TUESDAYSubmarine helps as a digital tool to answer those questions.” Julius Geis, Founder
These days, many companies tout their customer service as nothing but excellent. But when you have to make use of their return policy, you soon find out if they meet you at eye level – or if they see your query as a nuisance that shrinks their profit margin.